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NGK
CONFIRMS WORLDWIDE LEADERSHIP IN SPARK PLUGS
OThe
year 1997 marked an important moment for NGK Spark Plug Co. Ltd.
The company consolidated its leadership in the global spark plug
market.
Based
in Japan, the company has made spark plugs since 1936 in Nagoya,
and in addition to two other factories in Japan, it has facilities
in Brazil, the United State, France, Indonesia, Malaysia, Thailand
Taiwan, Korea, and Ecuador. It also has various trade companies
and offices in other countries. Its products are supplied directly
to most auto makers in the world.
In
Brazil, NGK is the leader in production and sales. Over the years,
it has conquered 75% of the replacement parts market, and it's been
present in all car manufacturers with an average participation of
80%. Its range of products cover all the needs, in both the replacement
and original parts markets, for engines powered by gasoline, alcohol,
or natural gas.
Resistor
plugs - This product contains a resistor inserted in the central
electrode and meets all the thermal and mechanical requirements
of a high quality product. It attenuates noises and electromagnetic
interference that are caused by the vehicle's ignition system, AM-FM
radios, radio communication devices, and the electronic combustion
system. Today, nearly all vehicles use this product as original
equipment.
Resistor
Green Plug - Contains a concave ground electrode and a V-grooved
central electrode. This shape decreases energy loss and increases
power and combustion. As a result, it decreases ignition failures,
and facilitates smooth engine running, easy starts even in cold
temperatures, and reduces toxic emissions.
Multiple
electrode plugs - Produced with two or three electrodes, these ensure
greater durability and reduce the possibility of engine failure.
These are used as original equipment on several car models. The
two-electrode version has replacement intervals of 40,000 km under
normal use. The three-electrode version should be replaced every
60,000 km. In both cases, the cost-benefit relation is very favorable,
as is the confidence level and maintenance requirements.
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